You don’t become a first-mover in an industry by continuing business as usual. You get there by having a passionate and dedicated team that is consistently thinking outside the box to create innovative products and platforms.
I joined a panel of industry leaders at this year’s American Resort Development Association convention and expo in Las Vegas to discuss the state of vacation ownership. We discussed our recent successes and highlighted many of the challenges the industry faces, including fraudulent third-party exit companies.
It was refreshing to see that Diamond truly is leading the way with a ground-breaking product, a sentiment that was reinforced throughout the three-day conference. No other companies can compete with the vacation experiences Diamond’s dedicated team delivers.
Proof of that came just a week after the conference, when Diamond announced that country music singer and songwriter Lauren Alaina had signed a partnership agreement to perform private shows for Diamond members. If you don’t know her, Lauren is this year’s ACM New Female Vocalist of the Year and was just nominated for a 2018 CMA Award for New Artist of the Year.
A week after that, Diamond announced country music artists Dan + Shay had also joined the Diamond Resorts family as celebrity ambassadors. As one of the hottest duos in country music right now, Dan + Shay have had four consecutive No. 1 singles at country radio and just received four CMA Award nominations.
Lauren and Dan + Shay joined a roster of world-class artists, including Lee Ann Womack, Cole Swindell and Lee Brice, who each are scheduled to perform private, intimate shows just for Diamond members throughout the year. These are experiences money can’t buy and that only Diamond is delivering thanks to our innovative and dedicated team.