Global hospitality leader wins award for executing the premier social media campaign in the industry
LAS VEGAS, NV (April 7, 2017) – Diamond Resorts International®, a global leader in the hospitality and vacation ownership industries, received the American Resort Development Association (ARDA) Social Media Campaign Award for its Vacations for Life® Summer Family Fun Photo Contest at the ARDA World 2017 Convention and Expo in New Orleans, LA on March 26-30, 2017.
The Vacations for Life® Summer Family Fun Photo Contest ran from June 2016 to August 2016 in conjunction with the company’s annual summer activity program at resorts worldwide. To enter the photo competition, members, owners and guests were required to upload a photo of themselves or their family to Facebook. The photo had to be taken while on vacation and participating in the summer activity program at the resort. Once posted live, photos were eligible to receive votes from the general public. At the contest conclusion, the photo with the most votes was awarded a 7-night stay at any Diamond Resorts destination in the world.
“We are honored to receive this award and be recognized as a leader in the industry by our peers as we are always looking for ways to innovate and elevate the vacation experience,” said Michael Flaskey, Chief Operating Officer for Diamond Resorts International®. “Our social media presence is just one more way that we showcase our unique hospitality platform and deliver unforgettable vacation memories for our members, owners and guests.”
ARDA, an industry leader in vacation ownership and resort development industries, annually recognizes resorts and industry members at the ARDA World Convention and Expo in categories that include overall professional excellence, outstanding sales and marketing accomplishments, product design, advertising and staff. Diamond Resorts was also a finalist in the following categories:
Logo Design: Corporate or Resort
Embarc Resorts Logo
Newsletter: Electronic Format
THE Club® Newsletter
Magazine: Print Format
Integrated Marketing Campaign
Diamond Resorts Concert Series
Graphic Design Professional or Team
Creative Services Team
Owner Kit Digital Tablet
Owner Digital Kit
Attracting more than 3,000 participants from over 20 countries annually, the ARDA World Annual Convention and Expo offers companies prime exposure to elite vacation ownership industry professionals and provides quality networking opportunities, expert insight on the latest industry trends and access to the exhibit floor featuring hundreds of industry suppliers. The ARDA World Convention and Expo is the leading annual resource for the resort development industry.
About Diamond Resorts International®
Diamond Resorts International®, with its network of more than 370 vacation destinations located in 35 countries throughout the continental United States, Hawaii, Canada, Mexico, the Caribbean, South America, Central America, Europe, Asia, Australasia and Africa, provides guests with choice and flexibility to let them create their dream vacation, whether they are traveling an hour away or around the world. Our relaxing vacations have the power to give guests an increased sense of happiness and satisfaction in their lives, while feeling healthier and more fulfilled in their relationships, by enjoying memorable and meaningful experiences that let them Stay Vacationed.®
Diamond Resorts International® manages vacation ownership resorts and sells vacation ownership points that provide members and owners with Vacations for Life® at over 370 managed and affiliated properties and cruise itineraries.